With a smarter strategy, Google can change its fate in the mobile hardware industry.
The rivalry between Alphabet Inc. and Apple Inc. is not an unheard phenomenon. Both the tech giants have always given a tough time to one another particularly when it comes to the software segment in the smartphone industry. In terms of operating systems, the Apple iOS and Google Android have been dominating the operating systems domain.
The good thing is that Android has actually conquered 70% market share. Since the launch of Google Nexus, it is estimated that the search engine giant is all geared up to give a tough time to Apple’s mobile hardware. Apple at this point needs to come up with it’s a game if it wishes to bounce back the damage which GOOG can cause.
Undoubtedly, the Apple iPhone is reigning over the smartphone market where it is considered to be on the top right now. This device is said to be the “breadwinner” for the tech giant. Almost 92% of the profits in the smartphone industry were lured by the latest model of this phone. Moreover, the recent iPhone 6s is doing better and is expected to further beat the sales records during the holiday season making it difficult for other companies to give them a tough time.
So this is the point where Google wishes to actually come forward to. The company has been making smartphones since a relatively long span of time. However, they are not associated to the distribution of the devices since they are not retailed at the company’s retail stores but they are sold online only. Moreover, the marketing of the company’s Smartphone is extremely weak. On the other hand, iPhone is marketed with the grandeur it deserves.
At this point it seems like the company despite having designed a cumulative hardware and software package similar to Apple, they fail to come up with a strategy that will result in “cannibalization”. So if the tech giant actually starts to promote, market and sell its products then there are high chances that its Android platform will flourish equally. In the times to come it is expected that companies like Samsung will come with its own variant of Android then Google will not really have many outlets to capitalize on.
Google can actually give a tough time to Apple provided that it deploys a better marketing strategy that will assist them in establishing the niche of their hardware and software in the industry making it a win situation.
Google Nest is back in business with several product upgrades.
Nest, the Google Inc. owned platform for the Internet of Things had been out of the picture since a while now but has now come up with a series of modifications and updates. The company recently revealed several upgrades on its Nest platform recently. Many skeptics were concerned about the search engine giant might abandon Nest since it was not really contributing to the ecosystem. However, this turned out to be a delusion when upgrades were revealed.The upgrade includes a new application that is designed to consolidate all of Nest’s products together. So now the company has devised ways through which their camera, thermostat and smoke detector can be controlled by using a single application instead of different applications for each to perform all the work.The Google acquired company has revealed the Nest Cam which is said to be an upgrade over Dropcam which they had acquired the previous year. The camera has the potential to record 1080p high definition videos along with the ability to report suspicious activity. The cost of this camera is $199 and will be available in seven countries which comprise of United States, several European countries including Germany.The new device by the company namely Nest Protect, acts like a carbon monoxide and smoke detector with the ability to measure how rapidly the fire is spreading through its sensors. Users can switch off the alarms when they are not present through the mobile application of Nest. The device is priced at $99. The recent upgrade is a good add on since the device will not automatically shut down which was caused earlier because of an anomaly in the wave feature.Earlier, the device was pulled off from the market because of this wave feature. The purpose of this feature was to shutdown the alarm through hand gesture but it also stopped the alarm from going off at certain occasions which caused problems.The report was put forward by the Wall Street Journal according to which Mr. Tony Fadell, the head of Google’s Nest ecosystem expressed his desires to consolidate the Nest devices in order to ensure safety. The company took a great amount of time to enforce these changes since the devices are rather complicated with complex hardware developments that resulted in a lag. According to Mr. Tony Fadell, “I would love to speed up the process, but atoms are much harder than bits.”So now Nest is back in business and is here to stay.
Twoogle will benefit both the companies.
Since a while now, rumors about the acquisition of Twitter Inc. by Google Inc. have been in the air. The idea of Google acquiring Twitter has created immense disruption in the market where many social media enthusiast have been talking about the major disruption that awaits them. The concept behind Twoogle is not only enriching but extremely captivating too.Mr. Chris Sacca, the investor at Twitter mentioned during an interview that the social media platform can readily benefit the search engine giant and is apparently an “instant fit”. Google’s portfolio is extremely dynamic and boasts of several great features, but it still lacks a potential social media platform which Twitter become.Mr. Sacca who himself is a Twitter investor has been extremely critical about the company’s performance and considers it to be a disappointment that they have not been able to cope up with the expectation of Street analysts.Twitter’s monthly user base in the fiscal year of 20015 during Q1 compounded to 302 million which is almost one-fifth of the total consumer base of Facebook. Moreover, Mr. Sacca also acknowledged that 1 billion of Twitter users stopped using the platform which indicates that the company has several shortcomings to deal with.Mr. Sacca also understands that this market is currently dealing with a lot of competition. If Twitter does not come up with a better mechanism then other tech behemoths will soon take over the firm without leaving any room for redemption.Apart from this Mr. Sacca also gave another interview to Bloomberg. Mr. Joshua Topolskt the digital editor at Bloomberg and Mr. Om Malik the web and tech writer considers Twoogle to be a massive breakthrough and are positive about this new rumored endeavor. According to Mr. Topolsky, the merger of Twitter and Google is extremely strategic and makes sense financially. Twitter at this point needs a safe haven along with financial cushioning which Google can provide. Simultaneously, Google can cash an active social media platform Mr. Malik expressed his opinion regarding the merger by stating, “The most viable option [for both companies] from an investor standpoint.”BidnessEtc commented on the issue by stating Mr. Malik’s approach further, “The site needs more ways to create human interactions using better data-mining techniques and take on more risks. He maintained that Twitter’s product value has not gone down and just needs a little revival.”On the other hand, Ms. Marrisa Mayers of Yahoo Inc. also believes that this endeavor will be a milestone for Google.
