Twoogle will benefit both the companies.
Since a while now, rumors about the acquisition of Twitter Inc. by Google Inc. have been in the air. The idea of Google acquiring Twitter has created immense disruption in the market where many social media enthusiast have been talking about the major disruption that awaits them. The concept behind Twoogle is not only enriching but extremely captivating too.
Mr. Chris Sacca, the investor at Twitter mentioned during an interview that the social media platform can readily benefit the search engine giant and is apparently an “instant fit”. Google’s portfolio is extremely dynamic and boasts of several great features, but it still lacks a potential social media platform which Twitter become.
Mr. Sacca who himself is a Twitter investor has been extremely critical about the company’s performance and considers it to be a disappointment that they have not been able to cope up with the expectation of Street analysts.
Twitter’s monthly user base in the fiscal year of 20015 during Q1 compounded to 302 million which is almost one-fifth of the total consumer base of Facebook. Moreover, Mr. Sacca also acknowledged that 1 billion of Twitter users stopped using the platform which indicates that the company has several shortcomings to deal with.
Mr. Sacca also understands that this market is currently dealing with a lot of competition. If Twitter does not come up with a better mechanism then other tech behemoths will soon take over the firm without leaving any room for redemption.
Apart from this Mr. Sacca also gave another interview to Bloomberg. Mr. Joshua Topolskt the digital editor at Bloomberg and Mr. Om Malik the web and tech writer considers Twoogle to be a massive breakthrough and are positive about this new rumored endeavor. According to Mr. Topolsky, the merger of Twitter and Google is extremely strategic and makes sense financially. Twitter at this point needs a safe haven along with financial cushioning which Google can provide. Simultaneously, Google can cash an active social media platform Mr. Malik expressed his opinion regarding the merger by stating, “The most viable option [for both companies] from an investor standpoint.”
BidnessEtc commented on the issue by stating Mr. Malik’s approach further, “The site needs more ways to create human interactions using better data-mining techniques and take on more risks. He maintained that Twitter’s product value has not gone down and just needs a little revival.”
On the other hand, Ms. Marrisa Mayers of Yahoo Inc. also believes that this endeavor will be a milestone for Google.
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