Bidness ETC - Google Acquiring Twitter Will Be A Safer Bet

Twoogle will benefit both the companies.

Since a while now, rumors about the acquisition of Twitter Inc. by Google Inc. have been in the air. The idea of Google acquiring Twitter has created immense disruption in the market where many social media enthusiast have been talking about the major disruption that awaits them. The concept behind Twoogle is not only enriching but extremely captivating too.

Mr. Chris Sacca, the investor at Twitter mentioned during an interview that the social media platform can readily benefit the search engine giant and is apparently an “instant fit”. Google’s portfolio is extremely dynamic and boasts of several great features, but it still lacks a potential social media platform which Twitter become.

Mr. Sacca who himself is a Twitter investor has been extremely critical about the company’s performance and considers it to be a disappointment that they have not been able to cope up with the expectation of Street analysts.

Twitter’s monthly user base in the fiscal year of 20015 during Q1 compounded to 302 million which is almost one-fifth of the total consumer base of Facebook. Moreover, Mr. Sacca also acknowledged that 1 billion of Twitter users stopped using the platform which indicates that the company has several shortcomings to deal with.

Mr. Sacca also understands that this market is currently dealing with a lot of competition. If Twitter does not come up with a better mechanism then other tech behemoths will soon take over the firm without leaving any room for redemption.

Apart from this Mr. Sacca also gave another interview to Bloomberg. Mr. Joshua Topolskt the digital editor at Bloomberg and Mr. Om Malik the web and tech writer considers Twoogle to be a massive breakthrough and are positive about this new rumored endeavor. According to Mr. Topolsky, the merger of Twitter and Google is extremely strategic and makes sense financially. Twitter at this point needs a safe haven along with financial cushioning which Google can provide. Simultaneously, Google can cash an active social media platform Mr. Malik expressed his opinion regarding the merger by stating, “The most viable option [for both companies] from an investor standpoint.”

BidnessEtc commented on the issue by stating Mr. Malik’s approach further, “The site needs more ways to create human interactions using better data-mining techniques and take on more risks. He maintained that Twitter’s product value has not gone down and just needs a little revival.”

On the other hand, Ms. Marrisa Mayers of Yahoo Inc. also believes that this endeavor will be a milestone for Google.

Bidness Etc - Apple Inc (NASDAQ:AAPL) cannot escape taxes

Apple does not want to reveal its financial structure to Australian tax officials.

Tax is extremely important to boost any economy. It is the thing that allows governments to carry out an efficient system with ease. The industry giants who are generating a substantial amount of revenues are an asset for any nation contributing positively to the economy. Australia is also one of those countries that wishes to avail this opportunity and will not let these companies escape law so easily.

According to the Australian Tax Office that notified recently that the top industry giants that include the three companies are being scrutinized at this point of time for their tax payment mechanism reports Reuters.

The company organized public inquiries for which Apple Inc.’s executive Tony King who deals with operations overseas that includes Australia and New Zealand was brought in front of the court of law.

All these three companies however refused that they are manipulating their profits or in any way avoiding escaping taxes. However, if they consider themselves to be so pure and free from flaws then three companies which include Google Inc., Microsoft Corp., and Apple Inc. have actually refused to present their financial structures to the officials.

“Double Irish” is considered to be one of the most prominent loopholes in terms of taxes. This actually allows firms that are operational in Ireland to streamline revenues to alternate Irish subsidiaries. This results in tax residency in regions which do not take any taxes like Cayman Islands.

For instance in Ireland, only those firms that are owned and controlled by Irish authorities are barred from taxes and termed as tax residents. However, Apple Inc (NASDAQ:AAPL) Operations International is not owned and managed in Ireland but is not incorporated there.

However, the finance minister of Ireland has decided to raise the bar now where new firms will not be granting Double Irish policy. So now big companies like Apple and Google need to come up with a counter strategy according to which they have to find another region which is easy on taxes.

The government of such regions is taking a fairly wise step to stop granting favors to these companies since the trio has a portfolio that boasts of skyrocketing revenues. It is their role as a company to help sustain the economy.
It is natural for the Australian government to take precautionary measures since these companies do not really have a good image when it comes to paying taxes.

AAPL and GOOG should realize the potential they have and reveal their financial structures in order to avoid unnecessary allegations.