With a smarter strategy, Google can change its fate in the mobile hardware industry.
The rivalry between Alphabet Inc. and Apple Inc. is not an unheard phenomenon. Both the tech giants have always given a tough time to one another particularly when it comes to the software segment in the smartphone industry. In terms of operating systems, the Apple iOS and Google Android have been dominating the operating systems domain.
The good thing is that Android has actually conquered 70% market share. Since the launch of Google Nexus, it is estimated that the search engine giant is all geared up to give a tough time to Apple’s mobile hardware. Apple at this point needs to come up with it’s a game if it wishes to bounce back the damage which GOOG can cause.
Undoubtedly, the Apple iPhone is reigning over the smartphone market where it is considered to be on the top right now. This device is said to be the “breadwinner” for the tech giant. Almost 92% of the profits in the smartphone industry were lured by the latest model of this phone. Moreover, the recent iPhone 6s is doing better and is expected to further beat the sales records during the holiday season making it difficult for other companies to give them a tough time.
So this is the point where Google wishes to actually come forward to. The company has been making smartphones since a relatively long span of time. However, they are not associated to the distribution of the devices since they are not retailed at the company’s retail stores but they are sold online only. Moreover, the marketing of the company’s Smartphone is extremely weak. On the other hand, iPhone is marketed with the grandeur it deserves.
At this point it seems like the company despite having designed a cumulative hardware and software package similar to Apple, they fail to come up with a strategy that will result in “cannibalization”. So if the tech giant actually starts to promote, market and sell its products then there are high chances that its Android platform will flourish equally. In the times to come it is expected that companies like Samsung will come with its own variant of Android then Google will not really have many outlets to capitalize on.
Google can actually give a tough time to Apple provided that it deploys a better marketing strategy that will assist them in establishing the niche of their hardware and software in the industry making it a win situation.
Wall Street Journal reports that Microsoft is likely to buy the German Startup 6Wunderkinder
Microsoft Corporation, the tech giant has confirmed that the company wishes to acquire the German startup 6Wunderkinder GmBH- the maker of the popular Wunderlist to do list application reported analysts of Wall Street Journal on Monday. According to sources close to the company, Microsoft is willing to invest around $100-200 million in order to acquire the Berlin-based startup.
Recently, Microsoft products and services have been in the limelight since the company is trying best to fight back to redemption and improve its services. after the failure of Windows 8 the company is all set to pump up its operating system by launching Windows 10 and several other initiatives have also been taken that can help the company in making its position strong.
One of the things that Microsoft needs to work on at this time is its Windows mobile operating system thus through this acquisition the company wishes to expand its mobile application business. The company recently announced that it spent around $200 million to acquire Acompli- the email app in December. In February, the company reported of acquiring the calendar application maker Sunrise Atelier. So the company’s latest endeavors are not surprising at all but ensure that Microsoft is keen to explore new ways that can help them revive their business where mobile applications boast of numerous growth opportunities.
According to sources, all of these deals point out towards linking Microsoft tools. The aim is to link the productivity with the mobile app platform with the aim to boost user engagement.
The core investors in 6Wunderkinder, the German Startup include European Venture Capital Atomico, US-based VC Sequoia Capital and Earlybird Venture Capital. The most interest part is that the 6Wunderkinder’s application is found on Google’s Android and Apple’s iOS igniting competition for Microsoft.
The previous month, 6Wunderkinder announced that the company is all set to join hands with Sunrise Atelier that will allow them to integrate their application’s to do list features to the application made by Sunrise. As a consequence, “users of the two apps were not only able to use their to-do lists as part of the calendar app made by Sunrise, but were also able to add the same Wunderlist to-do notes from the Sunrise app,” reports BidnessETC.
The individual who was reporting the issue to Wall Street Journal told the company that 6Wunderkinder’s team will continue to serve its clients through their offices based in Berlin but after the deal they will also be entitled to report to the Redmond-based headquarters of Microsoft.
