Will Priv Be Enough To Save BlackBerry

The software company has finally rolled out its new smart phone in the United Kingdom which will soon be followed by North America.

BlackBerry Inc is all set to make it big with its newest smart phone in the market which has been named as the Priv, and this phone is the last chance that the software company has said it will take to make itself appear as a hardware manufacturer in the industry. All the previous efforts which have been made in the hardware production and design have turned out to fail quite miserably, which is why it has been hinted by the CEO of the Canadian giant that they might wrap up the mobile phone business if this last phone fails as well. The Priv is the first smart phone by the BlackBerry hardware developers which is going to be run by the Android operating system, which is one of the major reasons why John Chen, the CEO, seems to be positive about the sales of the product. The fact that generally most of the customers in the mobile phone market have been seen opting for either iOS or Android with only the businessmen going for the BB operating system is what has made the software company to think of bringing about some much needed changes to the way products have always been designed by the giant and how this might not be what the falling revenue and earnings figure need at this point in time. Some of the most exciting features of the Priv are its camera, which is offering the customers a massive 18MP to capture their everyday pictures in one of the best resolutions available in the market in a smart phone. There is one thing the giant cannot sacrifice on and that is the traditional QWERTY keyboard that the company has always been praised for. This keyboard has also been given in the cell phone but if the users wish to use their touch screen only and not the physical keyboard, all they have to do is slide it back in, right behind the screen. This feature has specially been made for the convenience of the users so that they do not feel bothered by the old traditional part of the phone at any point. On the other hand, BlackBerry management has announced that the phone will now be made available in the United Kingdom after which it will also be available in North America, where meanwhile orders are being taken of the device beforehand. The official price tag with which the phone is being offered to the market is at $699.