The software company has finally rolled out its new smart phone in the United Kingdom which will soon be followed by North America.
BlackBerry Inc is all set to make it big with its newest smart phone in the market which has been named as the Priv, and this phone is the last chance that the software company has said it will take to make itself appear as a hardware manufacturer in the industry. All the previous efforts which have been made in the hardware production and design have turned out to fail quite miserably, which is why it has been hinted by the CEO of the Canadian giant that they might wrap up the mobile phone business if this last phone fails as well.
The Priv is the first smart phone by the BlackBerry hardware developers which is going to be run by the Android operating system, which is one of the major reasons why John Chen, the CEO, seems to be positive about the sales of the product. The fact that generally most of the customers in the mobile phone market have been seen opting for either iOS or Android with only the businessmen going for the BB operating system is what has made the software company to think of bringing about some much needed changes to the way products have always been designed by the giant and how this might not be what the falling revenue and earnings figure need at this point in time.
Some of the most exciting features of the Priv are its camera, which is offering the customers a massive 18MP to capture their everyday pictures in one of the best resolutions available in the market in a smart phone. There is one thing the giant cannot sacrifice on and that is the traditional QWERTY keyboard that the company has always been praised for. This keyboard has also been given in the cell phone but if the users wish to use their touch screen only and not the physical keyboard, all they have to do is slide it back in, right behind the screen. This feature has specially been made for the convenience of the users so that they do not feel bothered by the old traditional part of the phone at any point.
On the other hand, BlackBerry management has announced that the phone will now be made available in the United Kingdom after which it will also be available in North America, where meanwhile orders are being taken of the device beforehand. The official price tag with which the phone is being offered to the market is at $699.
The search engine company's decision to diversify is being taken as a step towards massive progress by analysts of Robert Baird Equity.
Alphabet Inc, Google’s parent company, has received a high end rating for its stock with a target share price of $780 while an overwhelmed rating of an ‘outperform’ has been given to the giant by the analysts at Robert W. Baird Equity firm. According to the analysts’ belief, the tech giant is capable of a lot more than it is believed to do so, and the shares of the company might be under valued at some point, which is something that needs to be changed.
For the investors, the analysts are of the opinion that they need to keep their focus on how the giant has transformed itself from a tech giant into becoming a subsidiary of parent company and how this only gives out positive vibes for the future, which is another factor which is making them so bullish about the giant’s stock. The search engine company is also showing massive signs of receiving some major gains in the near future which is mainly because of its idea to diversify itself into become a parent company with a number of giant projects working under its eye.
Analysts of the equity company have also compared the movements that were once made in General Electric Company to the ones being made in Alphabet business currently, which shows how the same kind of success can be expected from it in the upcoming months. Using the process of diversification, the tech company has opened gates for itself which can lead it to higher levels of success in the industry by making sure that it takes use of all the different opportunities that come its way. For all the companies which are not related to the tech business Google software was seen carrying out will now be worked under the new parent holdings, which will give them the right space to grow in such a way that they were not allowed to in the past, as influence from the tech business kept them in a hush.
In the same research note, analysts at Baird Equity has been observed to stress upon how the giant’s idea of separating all the smaller companies with a different business from the tech and software business of Google is going to bring about massive positive changes to all of these companies which will give them a clearer field to prosper. In this way, the parent company will be able to generating more revenue by the end of each quarter than it was doing before the transition took place.
