Microsoft Corporation recently conducted its massive conference for consumers in India. The company seized the opportunity where they have now joined hands with PayTm, JustDial and Snapdeal. India is an extremely fast pace E-commerce fraternity that will help them in innovating. The three companies it has joined hands with will make use of cloud and mobile technologies belonging to the company. As per Windows 10 giant, these Indian firms will make use of Microosft’s ecosystem of services like Bing, Cortana and Skype resulting in an accelerated consumer experience as mentioned by Microsoft News. The chief executive officer of Microsoft, Mr. Satya Nadella mentioned in his keynote address on Thursday coined as "Future Unleashed: Accelerating India," that the company will fund hundreds of new businesses belong to the smart cities in the Indian market. Mr. Satya Nadella being an Indian at heart was actually appalled by the way Indian has been progressing in terms of its E-commerce business. A one of a kind cloud initiative will be device will be offered to the startups that are in the smart cities where flagship products of the company will be made available at large. By December, the company will come up with Lumia 950 and 950 XL whereas the company’s tablet Surface Pro will surface in India by January by and will be retailed at INR 75,000. This is the first time that any multinational company is coming up with a cloud startup initiative that will breathe in new life to smart cities that will have one year cloud offering in the region. The companies along with MSFT will join hands to device solutions that will bolster the healthcare, education and agriculture domain. As per Mr. Satya Nadella, "At Microsoft, we strive to empower every Indian citizen and every business and government organization to achieve more. With our cloud and with Surface Pro 4 offerings, our customers here have the digital technology they need to seize incredible new growth and opportunity on a global scale." Through the efforts of the company, JustDial will make use of cloud analytics along with Bing to enrich customer experience. SnapDeal will seize the opportunity to collaborate with cloud platforms to promote digital car dealership that will modify the way consumers buy vehicles. Skype, Cortana and Bing will be offered to SnapDeal consumers. Lastly, PayTm will focus on three aspects which are integration of Paytm Wallet and Paytm App with Cortana, use of Office 365 for inventory and account management and service sales via merchant networks.
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