Wednesday, 21 October 2015



Omid Korestani has now bid farewell to Google to join Twitter Twitter Inc. has been successful in poaching Mr. Omid Kodestani- an executive at Google Inc. Mr. Omid will now head the social media department of the company as the executive chairman. This comes as a turnaround strategy by Twitter who is trying to redeem itself under the leadership of Jack Dorsey who has now been confirmed as the official CEO. Many analysts believe that Mr. Kordestani has a lot of sales experience which can result in becoming a turning point with the insights, vision and knowledge of Jack Dorsey. Mr. Kodestani mentioned in a tweet, “It's rare you get to be in a company with an amazing business that's also transforming the world.” He further added, "I've had the good fortune to be at three: Netscape, @google, and now @twitter." Kordestani is said to be the current senior adviser at the search engine giant. So now he is all geared up to join Twitter and will be taking up an operational role in the social media company. According to a spokesperson from Twitter, Mr. Kordestani will have the responsibility to assist the board along with recruiting employees. Moreover, he will also advise the executive leadership on various issues. As per Twitter, they are further mentioned that they will recruit someone from the outside world as the chairman since Mr. Dorsey is heading to companies simultaneously. This initiative by Twitter is actually a big dent on Google since Mr. Kordestani is respected at the company and was handling an important domain. The announcement turned about to be a positive ray of hope for Twitter since the company’s stocks which were down by 18% this year, rose by 1% after this news penetrated in the market. This announcement can actually result in several changes in the company’s board of director which has been criticized for a relatively long period of time for having numerous former CEOs of Twitter. Many analysts and investors now believe that this is the reason why the company has failed to engage several high level executives. Twitter is now devoted to reuniting growth since over the previous quarter they embraced a negligible growth since the time they have gone public in FY13. Moreover, news has been penetrating where the company might lay off 8 per cent of its total workforce merely comprising of product and engineer employees. James Cakmak who is an analyst at Monness, Crespi, Hardt & Co. stated, "(Kordestani) has incredible business acumen and can help fine-tune the strategy and attract talent to Twitter.”

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