McDonald's All Day Breakfast Might Just Not Be A Good Idea

The food company has introduced an all day breakfast but it does not seem to be working out for the food outlets.

McDonald’s Corporation has been going through a massive turnaround plan for a couple of months now, which is believed to be taking the giant to great heights at a lot of points. However, recently a lot of surveys were made on the all day breakfast plan which was introduced by the food giant as a part of the turnaround tactic and even though the shares of the firm were seen to climb up on the index, the results have come out to be a little negative. The company has been working really hard to bring this plan to effect and has been working towards making the new strategy work, by implantation of a massive marketing technique as well. However, the all day breakfast plan has been deemed as a ‘nightmare’ by the analysts who have been carrying out surveys at the franchises as well, and it has been derived from the results that things might just not be as well for McDonald’s restaurants than they seem to be. According to Business Insider, the report that was carried out to see the change in the food business showed that the all-day breakfast plan has brought about quite a lot of chaos in the kitchens of the chains which has turned out to be quite a disaster on an overall basis. The problem of chaos is more in the areas where the outlets or franchises are smaller in size. Furthermore, another source revealed that even though there are a lot of people who are coming to the restaurant to eat their favorite breakfast menu, the issue of selling more of the cheaper breakfast items instead of the usual meals carrying a reasonable price tag might turn out to be a bigger problem for the giant than it realizes for itself. On the other hand, MCD franchises are believed to be carrying out an instruction from the management which is being considered as something not very smart by the management, as things that are being messed up in the kitchens is a big problem to be taken into consideration and might also cost the company some major figures if a better plan to turn around its revenue and sales figure is not introduced as soon as possible by the higher management. Another McDonald’s outlet was survey by the Insider and it reported that the chaos in the kitchen are also disappointing quite a lot of customers as they have to wait for long before they receive their order and sometimes it gets so late that they just leave in large numbers rather than waiting on their food.