GoPro Inc To Come Up With GoPro Awards

GoPro Inc is coming up with its GoPro Awards to intrigue buyers.

GoPro Inc, the action camera giant has been trying its best to transform itself into a content publishing platform over the past couple of years. So now they are actually running their own television channel and have also established a portal for content licensing this summer so that they can actually acknowledge creative users. A report was published by The Verge recently where it was claimed that the firm is all set to take its licensing platform by launching GoPro awards to make the service more likeable. As per initial reports, the GoPro awards are said to be programs that will function throughout the year that targets a broad range of consumers giving them the chance to make unlimited submissions. So this actually means that the people making content can submit clips that can be of any length dealing with music, action, sports, animal and family etc. The awards will be given according to camera techniques the video flaunts. As per the criteria, if still pictures are submitted then they can yield the winner $500, if video clips are submitted raw than $1000 and $5000 in the case of a full edited video. The action camera giant has vowed to award almost $5 million to users over a time span of a year. The winners will be picked on a daily basis. The closing date for submissions will be around November. The platform is so far devoted to a licensing program so it needs to be noted here that the company will have all rights to the video. This actually means that they have a right to alter it, reproduce it, modify it and broadcast it whenever they want. A video clip was submitted by the company where they explained that "you grant to GoPro and its licensees, successors and assigns a worldwide, non-exclusive, perpetual, irrevocable, fully paid-up, royalty-free, right and license." But the users will have the ability to “retain all right, title and interest” on their content making them eligible for a higher compensation rate if those videos are used on platforms that are ad-supported. Many analysts believe that the GoPro Awards will prove to be a milestone when it now comes to creating a platform for the company that paves its way to success in the content domain. The core advantage of the company through this venture is that it creates an active consumer base that is forced to invest in GoPro Hero range when they see its potential.