Bidness Etc - MAU Metric System Deemed Useless In Comparing Facebook With Twitter

MAU metric system has been declared to be useless in comparing different social media forums, according to analysts at BidnessETC. Social media networks like Facebook and Twitter have always managed to create a stir in the stock market with the increasing number of users and also due to the revenue generation that is being done in a huge amount. These companies are so huge in volumes that they are capable of making great changes in the stock industry by reaching milestones that no social media company has reached before.
Due to the rapidly increasing user-base, these social websites have been the talk of many analysts and investors over the period of time. The two most prominent social networks that are compared every now and then are Twitter and Facebook. In a comparison between these two, Facebook is always agreed to have more active users and popularity that Twitter which has made the analysts take a look at the facts.
Experts and analysts have studied these two companies thoroughly and have declared that both the companies have completely different business goals and plans due to which rationally they cannot be compared. Nevertheless, generally when analysts are seen to be making a comparison between the two companies, the main source that helps them find out who is better is out of using the single metric source called Monthly Active Users. These MAUs have been the only source through which the analysts are seen to make judgments about which network is more efficient or which one is more popular.
Over a period of short time, Twitter has faced many difficulties in the financial market and one of the main reasons for this that has been disclosed by analysts is the MAU system which has always helped Facebook (NASDAQ: FB) dominate the website that promotes the blogging culture. MAU results usually comment on how the social networking giant has been successful in thwarting Twitter in the social media industry, something that has also put a bad impact on company’s business.
Analysts are now of the opinion that the MAU system is not a reliable source to make judgments about which company is better and which one is not doing a good job in the social industry and for people who wish to analyze the popularity and social stature of both the companies, analysts have advised not to use the single Monthly Active User method.