Bidness Etc - Oculus To be Launched In 2015 By Facebook

The social media company is all set to launch its virtual reality product in the upcoming months

The most talked about gadget of the year seems to be the one Facebook is currently working on the Oculus Rift. It has been announced by the social media company that this new product that the firm has been working on for quite some time will be launched by the end of the current financial year 2015. Mark Zuckerberg, who is the CEO of the tech giant, was seen declaring that the company is all set to start the sales of their upcoming project which is all ready to hit the stores.

Oculus Rift is a product that is solely based on virtual reality technology. Zuckerberg was seen talking about the product at the F8 Conference held by Facebook every year for tech and software experts. The main concern of investors, however, is whether this new venture of the company is going to prove fruitful for the social media network company or not.

Mike Schroepfer, who the CTO of Facebook, talked about the most anticipated product of the year at the F8 and tried to satisfy investors and customers alike. He was seen talking about a game that was discussed at the conference and he said that Oculus will help play that particular game in a better way. Analysts who were closely watching the steps of the company are of the opinion that the launch of the new product might be scheduled for an earlier date rather than what everyone believes it to be which means that the Rift might end up getting launched in the middle of the year as well.

Tech analysts were also seen discussing how Facebook is a social media networking platform and for some entity like that to come up with a virtual reality product like that seems rather unlikely. The company has a virtual reality past in which the media firm was seen fiddling with the Farmville project. Thus, for a company like that to come up with an actual VR product is quite amusing in the eyes of the tech analysts.

For Facebook, this new product is not just another experiment but the company seems rather serious about it. The company’s plans to penetrate properly into the market with this venture are all decided and all it now needs to do is figure out how to make money out of this project and keep the investors as happy as ever.

However, according to what Zuckerberg said in the press conference, the media company will be looking towards developing itself in the VR field for the first year and it will think about making money out of it after that.

Bidness Etc - MAU Metric System Deemed Useless In Comparing Facebook With Twitter

MAU metric system has been declared to be useless in comparing different social media forums, according to analysts at BidnessETC. Social media networks like Facebook and Twitter have always managed to create a stir in the stock market with the increasing number of users and also due to the revenue generation that is being done in a huge amount. These companies are so huge in volumes that they are capable of making great changes in the stock industry by reaching milestones that no social media company has reached before.
Due to the rapidly increasing user-base, these social websites have been the talk of many analysts and investors over the period of time. The two most prominent social networks that are compared every now and then are Twitter and Facebook. In a comparison between these two, Facebook is always agreed to have more active users and popularity that Twitter which has made the analysts take a look at the facts.
Experts and analysts have studied these two companies thoroughly and have declared that both the companies have completely different business goals and plans due to which rationally they cannot be compared. Nevertheless, generally when analysts are seen to be making a comparison between the two companies, the main source that helps them find out who is better is out of using the single metric source called Monthly Active Users. These MAUs have been the only source through which the analysts are seen to make judgments about which network is more efficient or which one is more popular.
Over a period of short time, Twitter has faced many difficulties in the financial market and one of the main reasons for this that has been disclosed by analysts is the MAU system which has always helped Facebook (NASDAQ: FB) dominate the website that promotes the blogging culture. MAU results usually comment on how the social networking giant has been successful in thwarting Twitter in the social media industry, something that has also put a bad impact on company’s business.
Analysts are now of the opinion that the MAU system is not a reliable source to make judgments about which company is better and which one is not doing a good job in the social industry and for people who wish to analyze the popularity and social stature of both the companies, analysts have advised not to use the single Monthly Active User method.