Apple has been performing quite well in the stock market lately and analysts believe that this routine that the software giant seems to be following since the past couple of years could be growing on the firm in all the positive ways. The iPhone makers did experience a bad time on the stock around a decade ago but the giant has made sure that that does not get repeated again. One thing that the analysts of the industry are seen to be discussing is how the giant has been receiving profit margins which are difficult to ignore. Over the past ten years, the giant has grown on an exponential level, where the gross profit margins have seen to grow from 29 percent to 44 percent, which is a huge jump to be reckoned with. It cannot be denied that the Mac maker has been enjoying the substantially stable profits for itself in the long run which is something that analysts believe other tech and software companies dream of achieving. In the current times, many analysts would talk about how Apple software giant might not be able to work its way up like it always have been and there might come a time when it is unable to maintain a strong position in the market. However, analysts at Motley Fool are of the opinion that the tech company has shown signs that clearly displaying that the firm is capable of carrying out positive business activities for a much longer period of time than the equity firms are thinking about. The selling prices that Apple business has been observing for its products are considered to be higher than similar smart phones in the market but the new iPhone that was released by the giant in the previous year was worth $650, which the analysts believe is not too much to consider given how it’s an Apple product. The main iPhone 6 Plus phone was indeed higher than a normal smart phone price worth a massive amount of $750. The interesting part is that the sales of iPhone did not get affected at all by the high prices offered by the software giant, which analysts believe is something quite positive on the firm’s part. For those who would think that the smart phone sales would decline considering the high prices couldn’t be more wrong, as the iPhone ASP that was recorded and reported in the third quarter of the year came around at $660, which was previously $561. This shows that the firm has a massive potential to keep a constant position in the market for a longer time than estimated.
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