Has Apple Cancelled Its "Back To School" Program?

Apple customers are confused whether Apple will continue with its "Back to School" 
promotion.

2006 was the year when Apple Inc. decided to roll out a “Back to School” campaign that was targeted to students and teacher both. The company continued to go forward with this campaign year after year. This program basically allowed teachers and students to avail discounts on certain Apple Products by the start of the month when schools were about to start their new term. Since the past two years, the company made this announcement on July 6. However, many Apple customers were disappointed when the company did not announce about its promotion this year.

Many students and teachers were actually waiting for this promotion to buy Apple products. However, two weeks have passed since July 6 but consumers are still wondering whether Apple will actually have a back to school promotion sale this year or not. The company has been getting several queries on forums and comment boards where they are asking the company regarding this promotion although no official response has been governed by the company. So at this point the only thing buzzing around regarding this promotion are rumors and speculations.

Previously, when the company announced this promotion, users who bought an Apple iPhone, iPad or Mac were awarded a gift card that worth $50 to $100. Earlier, the deals were coupled with incentives like the purchase of Mac resulted in a free iPod. However in FY11, the company chose to come up with gift cards.

At this point, customers are in dismay since now they believe that Apple is not continuing with its promotion since no official announcement has been made by the company in this regard. On the other hand, Angela Ahrendts, the Senior Vice President of Retail at Apple stated that information regarding sale will be unveiled in the form of a video that will soon be pushed to their retail employees in the days to come. So this means, that the promotion is likely to take place in the times to come but with certain amendments. Employees have been acknowledged that information regarding the promotion will be provided to them in the coming week.

Ms. Ahrendts mentioned in a recent video, “I’m sure many of you are thinking also ‘but is there anything else for Back to School’? Well, I need you to wait until next week’s video and I’ll share a little bit more insight with you then.”

So now there is still hope and Apple users need not worry since the company has plans for its “Back to School” promotion.