Microsoft to ensure the security of users through traffic encryption.
Microsoft Corporation is trying its best since a long period of time to bolster its search engine platform Bing. The company wishes to work on the security of this platform by encrypting all the traffic obtained from the search engine. The company through this initiative has again proved that it wishes to keep its data safe ensuring the security of consumers.
Bing was initially offering its HTTPS encryption to its clients through an added feature. But now the company has made a decision to have the HTTPS encryption as a default features for all their users using their Bing search engine.
So the new layer will add an extra layer of protection and security to its Bing consumers by ensuring that the traffic is being safeguarded. Google Inc previously launched a similar encryption service back then in FY11. Later, the search engine behemoth has transformed its traffic to a safer HTTPS platform.
Microsoft since a relatively long span of time has been investing its time and money to boost its search engine platform. The company has now realized the loopholes in its strategy and now wishes to work on the security of it. The company is targeted to making the user experience better and makes the overall experience worthwhile.
Currently, there is immense competition in the market where Google is dominating a great sphere. However, if MSFT continues to invest its time in Bing then they might just bounce back.
Microsoft is trying its best to manipulate the way webmasters and marketers play with information through searches that help them path the traffic to the web pages. So now instead of http://ww.bing.com the traffic will originate from https://www.bing.com. The company since a fairly long span of time has invested the great chunk of its time to ensure the safety of its clients and this is another initiative directed towards the same cause.
According to BidnessETC, “The software giant has announced that it will continue to offer referrer strings that will help several marketers along with web operators to identify traffic generated from Bing. However, due to the latest development, marketers will not be provided with the exact search result that can ultimately lead users to the page.”
According to news by the company, the Microsoft Cortana Key will be amalgamated with the computer technology allowing the users to ask about any query pertaining to Windows. Microsoft stocks have gone down by 0.69 percent at $45.16.
MSFT has come up with a good venture that will help them bolster Bing.
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