Tuesday, 14 April 2015

Bidness Etc - Facebook Is Planning To Make Changes In Its Trending Section

After Twitter, Facebook will be making changes in its trends section as well.

Currently, Facebook Inc. dominates the social media networking platform industry. The company has been the leading and the most used social media network medium for a long time now. Despite the fact that Twitter is becoming a more favored social network platform of the media world, it still trails Facebook in the market regardless of anything. Facebook has more users, more revenues, and more ads based revenues than any other company. Hence, other social media network companies are renewing strategies to match Facebook in the foreseeable future.

Recently, it was reported that Twitter is all set to eliminate its Discover tab which played not such a good role since 2011. The company introduced the Discover tab in order to keep users updated with the latest happening all around the world. However, it failed to live up to expectations hence Twitter will be revamping its trends feed. Same is the plan of Facebook. The social media giant is reportedly working on a new Trending section which has about five new categories in it. According to reports, the company has already put the new trending section to test along with its five new categories which include Business, Entertainment, Politics, Science and Technology, and Sports.


Moreover, the spokeswoman for the company also confirmed that the company is up to something and is officially testing the new section however no further details were disclosed. Facebook’s aim is to allow users to discover and get to know more about the trending topics. Moreover, this new section will help it to compete with the likes of Google News and Twitter when it comes to real-time breaking the news.

Facebook has no intentions to remove or replace the previous 10 categories it added. The existing ten trending topics will remain as it is. When Twitter planned to mess up with its trends feed, it wanted to make it easier for new users hence making Twitter interface user-friendly for them. Twitter reports “We know that trends aren’t always self-explanatory, so now you’ll see a description below each trend. Since trends tend to be abbreviations without context, like #NYFW, a description will make it clear that this trend is about New York Fashion Week. The new trends experience may also include how many Tweets have been sent and whether a topic is trending up or down”

This will not only tailor the content for users in which they are interested but will help to understand the social media networking platform better. It would be interesting to see how Facebook’s new trending section turns out to be for the users.

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