Bidness Etc - Tag Heuer To Collaborate With Intel For Android Smart Watches

Tag Heuer and Intel together seek to give a tough time to Apple Watch

Smart watches are the new must-haves where all companies are trying to come up with their version of it. After the launch of Apple Watch, many companies seek to give the iOS compatible watch a tough time.

Tag Heuer, the leading French brand that designs premiere watches also seeks to come up with a smart watch of its own that will be using Google’s android operating system along with Intel to give a tough time to the overhyped Apple Watch.

The company has so far only revealed its intentions of releasing a smart watch. However, they have not really acknowledged about the devices functionalities, design, capabilities or pricing. They have mentioned that the smart watch will be the first ever luxury smart watch in the history of Android wearable technology and will make its way to the user in the fourth quarter FY15.

Apple Watch has created immense disruption in the market where it will be priced from $350 to $17,000. The highest price for Apple watch is the 18K gold version that will be available for sale from April 24. Many investors and rivals are keeping a close watch on Apple so that they can come up with better products and services.

The issue with Apple Watch is fairly simple. The watch will only be compatible with Apple’s smartphone, iPhone. So any user who does not own an Apple iPhone and seeks to but an Apple Watch will need to invest in two products at the same time. However, if a luxury smart watch is launched by Tag Heuer then the watch will be compatible with the several phones Google’s operating system Android.

Intel, on the other hand, is also optimistic about this venture as they believe that smart watches will soar to newer heights in the times to come. "Tag Heuer’s decision to partner with technology companies to deliver a smartwatch ... will likely be the first of many similar deals," reports Ben Woods of CCS Insight.

"With Apple Watch hitting the market it's no longer viable for Swiss watchmakers to bury their heads in the sand. Now Tag Heuer has signalled its intention to enter the smartwatch market we are certain others will follow."

Several other companies like Gucci who are well known in the fashion world are working on wearable devices that will change the game for them and open up new possibilities for them. However, Apple’s market is not at stake since it caters to a fairly different pool of users that will not be bothered by better Android based wearable products.