Bidness Etc - Oculus To be Launched In 2015 By Facebook

The social media company is all set to launch its virtual reality product in the upcoming months

The most talked about gadget of the year seems to be the one Facebook is currently working on the Oculus Rift. It has been announced by the social media company that this new product that the firm has been working on for quite some time will be launched by the end of the current financial year 2015. Mark Zuckerberg, who is the CEO of the tech giant, was seen declaring that the company is all set to start the sales of their upcoming project which is all ready to hit the stores.

Oculus Rift is a product that is solely based on virtual reality technology. Zuckerberg was seen talking about the product at the F8 Conference held by Facebook every year for tech and software experts. The main concern of investors, however, is whether this new venture of the company is going to prove fruitful for the social media network company or not.

Mike Schroepfer, who the CTO of Facebook, talked about the most anticipated product of the year at the F8 and tried to satisfy investors and customers alike. He was seen talking about a game that was discussed at the conference and he said that Oculus will help play that particular game in a better way. Analysts who were closely watching the steps of the company are of the opinion that the launch of the new product might be scheduled for an earlier date rather than what everyone believes it to be which means that the Rift might end up getting launched in the middle of the year as well.

Tech analysts were also seen discussing how Facebook is a social media networking platform and for some entity like that to come up with a virtual reality product like that seems rather unlikely. The company has a virtual reality past in which the media firm was seen fiddling with the Farmville project. Thus, for a company like that to come up with an actual VR product is quite amusing in the eyes of the tech analysts.

For Facebook, this new product is not just another experiment but the company seems rather serious about it. The company’s plans to penetrate properly into the market with this venture are all decided and all it now needs to do is figure out how to make money out of this project and keep the investors as happy as ever.

However, according to what Zuckerberg said in the press conference, the media company will be looking towards developing itself in the VR field for the first year and it will think about making money out of it after that.