Bidness Etc - Apple Acquires FoundationDB to bolster iMessage and iAD

Apple acquires a database "FoundationDB" to make its software mechanism seamless.

Apple Inc (AAPL) which has become a symbol of class and poise where most of us have tried to get our hands on the company’s miraculous products? The company is constantly trying to come up with innovative Apple products and services among which Apple iPhone has become an all-time favorite of consumers. Apart from their products the company is always coming up with new services that can allow them to increase their user friendliness. iMessage and Facetime are one of those features that have certainly engaged users and made the iPhone experience worthwhile.

Apple has recently acquired a startup known as “FoundationDB” that is currently working on developing it's extremely fast database; this indicates that the global tech giant that might allow them to make their software based service like iMessage far more efficient.

The company has agreed to buy FoundationDB that is a startup based in Virginia that is known for its popular database technology. The software has the ability to manage huge amounts of information stored in a digital manner at a very fast pace.

These technologies tend to be fruitful for companies that have an ecosystem that is data reliant. Moreover, it is also beneficial for those companies that tweak digital ads for the web-based platform.

The news of this acquisition was revealed by TechCrunch, a popular web platform that reports tech related issues.

A spokesperson belonging to Apple has confirmed about this deal making the conventional statement the company always makes an acquisition: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” However, no further information was given. Moreover, officials from FoundationDB did not comment on the subject whatsoever.

According to Peter Goldmacher, who works with Aerospike Inc. a rival of Foundation DB states that such sort of database are primarily used by companies to process massive amounts of information at a very fast rate without the need of investing a massive amount on powerful computer servers as well as hire employees to serve the purpose.

Mr. Goldmacher only suggested that this sort of technology can assist AAPL in two ways. Firstly, it can make the company’s text messaging service iMessage extremely efficient as well as make IAD the digital advertisement platform more stable and convenient.

At this stage the company has not really unveiled the financials of this deal however. In general FoundationDB has been successful in raising a massive amount of $22.7 million. This also includes an amount of $17 million which they gathered in the fiscal year of 2013.